Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 4, Feb 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Instagram is expanding its creator marketplace tool to additional regions outside the US. They originally launched this in 2022 and now after testing, they’ve started rolling it out to other regions. This is a tool that helps brands and creators connect with each other and run branding campaigns on Instagram. So let’s say you’re an organization. That’s looking for a creator. Let’s say you’re running an event or a new launch that requires influencer marketing. Also a new announcement that has come from Meta is, they have built in ML, Machine Language to recommend the right kind of creator for your organization. Based on certain criteria, the tool will match the right kind of creator with your organizations. Could be quite useful. The countries that are getting this new tool include Canada, Australia, India, Japan, and a few others, we will link to the whole list of countries in the show notes.
Here is the full list of the news items from Week 4, Feb 2024 with source links from Gemini AI, WhatsApp, Nvidia, Instagram, X.
🗞️ News 1: Google Launches ‘Gemini Business’; Brings AI into Performance Max
Source: Gemini | Google Ads
🗞️ News 2: Instagram Expands ‘Creator Marketplace’ to Eight New Countries
Source: Meta
🗞️ News 3: Nvidia Launches ‘Chat with RTX’ AI Chatbot That Runs Locally on a PC
Source: Nvidia
🗞️ News 4: X Starts Rolling Out Audio, Video Calls Feature for Non-Premium Users
Source: X
🗞️ News 5: WhatsApp Brings New ‘Text Formatting’ Including Lists, Block Quotes
Source: WhatsApp
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
