Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 4, Nov 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Amazon has partnered with Meta to enable in app purchases within Facebook or Instagram. Earlier when you saw a product ad while you’re browsing within Facebook or Instagram, you looked at it, you selected the product and you click on the button, it took you to Amazon website or the Amazon app. Now the change is, everything will happen within Instagram. So you just select the product, you click on it, you can finish the entire purchase cycle including checkout and payments within the app. That is the partnership that they have brought in place. And the announcement says “customers in the US will be able to see real time pricing, prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.”
Here is the full list of the Top 5 News Items from Week 4, Nov 2023 with source links from Amazon, Instagram, Meta, Google, YouTube.
🗞️ News 1: Amazon Partners with Facebook & Instagram Enabling In-App Purchases
Source: CNBC
🗞️ News 2: Instagram Rolls Out New Content Creation, Editing Tools & Analytics
Source: Instagram
🗞️ News 3: Google Launches an Interesting Experiment called Notes, within Search
Source: Google
🗞️ News 4: Meta Releases Two New Generative AI Projects, Emu Video & Emu Edit
Source: Meta
🗞️ News 5: YouTube Releases ‘Dream Track’, a New AI-Powered Music Creation Tool
Source: YouTube
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
