Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 3, Mar 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Meta released new optimization tools and ad formats inside their advantage suite. Whenever you see the name Advantage or Advantage+ in Meta, note that this is about AI automating things for you. This is going to be the way advertising is done on social media in the days to come. First big part of this announcement is the ‘Advantage+ Creative Optimizations’. Meta says “you can automatically optimize video ads for viewing on Reels or the mobile Facebook and Instagram apps with 9:16 ratio”. Now when you upload videos for ads on Meta, it can not only make your video fit into a 9:16 frame, but actually optimize it using AI. The other big news in this announcement is the Advantage Plus Catalog Ads. Submit dynamic videos and demo videos, and Meta AI will automatically pick up these videos and show it to people who are likely to respond to these ads.
Here is the full list of the news items from Week 3, Mar 2024 with source links from European AI Law, Meta, ChatGPT, X, Google.
🗞️ News 1: The European Parliament Approves the World’s 1st Comprehensive AI Act
Source: BBC
🗞️ News 2: Meta Releases New AI-Powered eCommerce Ads & Optimization Tools
Source: Meta
🗞️ News 3: Inflection AI Launches 2.5 Model with More Capability & Less Computing
Source: Inflection
🗞️ News 4: Google Business Listings will Now Display Your Social Media Posts
Source: Google
🗞️ News 5: X Launches ‘Articles’, the Long-Form Blog Content Option for Premium+
Source: X
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
