Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 3, Jun 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
linkedIn has released a new ad placement option called The Wire. The announcement says that this premium video ad placement allows brands to run in stream video ads alongside trusted publisher content like Barron’s, Bloomberg, and the Wall Street Journal. So basically, if you imagine one of your audience looking at a Wall Street Journal video on LinkedIn, your ad can now appear alongside that video. Which could be helpful if you’re trying to reach a particular group of people on LinkedIn. This announcement also says that you will be able to use AI tools like Microsoft Designer for your creative process when you create ad assets, or you can use it for text compositions, ad copies and various automations in your ad creation process as well.
Here is the full list of the news items from Week 3, Jun 2024 with source links from Apple, AI, WhatsApp, YouTube, LinkedIn, Google.
🗞️ News 1: New ‘Apple Intelligence’ AI: Top 3 Useful Takeaways for Media Ministry
Source: Apple
🗞️ News 2: YouTube Tests New Features: Thumbnail Testing, QR Codes, @ Mentions
Source: YouTube
🗞️ News 3: Google Launches ‘Google TV Network’ for Targeted Advertising on CTV
Source: Google
🗞️ News 4: LinkedIn Introduces ‘The Wire’ Program, In-Stream Video Ad Placement
Source: Linkedin
🗞️ News 5: WhatsApp Releases AI, Meta Verified & In-Chat Calling for Businesses
Source: WhatsApp
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
