Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 3, Jun 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
google has launched a new ad format inside Google Ads called Google TV Network. This format gives you access to a huge inventory of channels, 125 plus channels that are already available inside Google TV. You also get access to 20 million monthly active users who regularly use Google OS or Android TV os to watch their favorite programs on their smart televisions like Sony, Hisense, and various other brands. Currently, the ad format includes non-skippable ads, and 6 second bumper ads. Google says they’re coming up with more ad formats in the days to come. You can use Google TV network to plan, to buy, and also to measure the effectiveness of your Google TV campaigns alongside your other digital campaigns that you’re releasing on Google ads. Seems like a great option if you are coming up with a major event for your nonprofit or ministry.
Here is the full list of the news items from Week 3, Jun 2024 with source links from Apple, AI, WhatsApp, YouTube, LinkedIn, Google.
🗞️ News 1: New ‘Apple Intelligence’ AI: Top 3 Useful Takeaways for Media Ministry
Source: Apple
🗞️ News 2: YouTube Tests New Features: Thumbnail Testing, QR Codes, @ Mentions
Source: YouTube
🗞️ News 3: Google Launches ‘Google TV Network’ for Targeted Advertising on CTV
Source: Google
🗞️ News 4: LinkedIn Introduces ‘The Wire’ Program, In-Stream Video Ad Placement
Source: Linkedin
🗞️ News 5: WhatsApp Releases AI, Meta Verified & In-Chat Calling for Businesses
Source: WhatsApp
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
