Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 3, Oct 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Meta has rolled out new tools to enhance brand safety and control over ad placements. These tools allow organizations to disable comments on specific advertising campaigns, an option that could be well-suited for ministries wishing to control discourse around sensitive topics. Additionally, advertisers can now assemble ‘publisher block lists’ to ensure ads do not appear on certain Instagram or Facebook profiles. Furthermore, the ‘Brand Safety and Suitability Center’ consolidates these elements, providing a comprehensive dashboard for campaign management. These updates offer significant advantages for organizations focused on controlled, mission-aligned advertising strategies.
Here is the full list of the news items from Week 3, Oct 2024 with source links from Instagram, TikTok, YouTube, Meta, Google.
🗞️ News 1: Instagram Announces New Direct Messaging Features – Source: Instagram
🗞️ News 2: YouTube Releases New Features for Studio Mobile & Shorts – Source: YouTube
🗞️ News 3: TikTok Launches ‘Smart+’ Automated AI Advertising Solutions – Source: TikTok
🗞️ News 4: Meta Releases New Brand Safety & Ad Placement Tools – Source: Meta
🗞️ News 5: Google Launches ‘Global Signal Exchange’ To Fight Scams, Frauds – Source: Google
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
