Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 1, Feb 2024) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
If you release video ads on Meta platform, Facebook, or Instagram, then this is news to make note of. Meta has announced that they are releasing a new attribution setting called Engaged View. This is an attribution setting that helps you measure the conversion of your video ad within one day of the ad being played.
What is Engaged View?
- Engaged View is a new attribution setting that helps you measure the conversion of your video ad within one day of the ad being played.
- For example, if your audience watches your video ad for your non-profit or ministry today, and within 24 hours they take the action that you want them to take, then Meta will now be able to attribute it to the video ad.
Key Criteria for Counting Conversions
- The key thing to note here is that Meta will count the conversion if your video ad has been played for a minimum of 10 seconds.
- However, if your ad is less than 10 seconds, then they will take 97% of the video being watched as the criteria for counting the conversion.
Implications for Non-Profits and Ministries
- This new attribution setting offers exciting new possibilities for non-profits and ministries to measure the effectiveness of their video ads on Meta platform, Facebook, and Instagram.
- It’s important to pass this information on to your advertising team to ensure that your video ads meet the criteria for counting conversions.
In conclusion, Meta’s new attribution setting, Engaged View, offers a powerful new tool for non-profits and ministries to measure the effectiveness of their video ads on the platform. By understanding the key criteria for counting conversions, you can optimize your video ads to reach and engage with your audience in a more effective way.
Here is the full list of the news items from Week 1, Feb 2024 with source links from Apple, Google, Meta, X, YouTube.
🗞️ News 1: Google Releases Gemini-Pro and ImageGen-2 inside Bard AI Globally
Source: Google
🗞️ News 2: Apple VisionOS App Store gets Zoom, Disney, TikTok and other Top Apps
Source: Apple
🗞️ News 3: X Expands Vertical Video Ads Globally with Full-Screen Sound-On Videos
Source: X Blog
🗞️ News 4: YouTube Crosses 100 Million Subscribers for Premium and YouTube Music
Source: YouTube
🗞️ News 5: Meta Releases a New Engagement Attribution Option inside Video Ads
Source: Meta
🗞️ News 5: Meta Releases a New Engagement Attribution Option inside Video Ads
Source: Twitch
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
