Welcome to the Connected Church News by Natchi Lazarus.
This news item is part of the top 5 news (Week 2, Aug 2025) specially curated for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Understanding Gen Z: Insights from Snapchat
Snapchat has released a compelling report titled “A Misunderstood Generation and How to Build Better Brands with Gen Z”. This report is crucial for ministries aiming to reach this demographic. It reveals that 76% of global Gen Zs actively avoid ads. The report delves into Gen Z’s belief systems and emerging values, emphasizing the importance of authenticity. These insights are invaluable for understanding how the younger generation thinks.
Here is the full list of the news items from Week 2, Aug 2025 with source links from TikTok, NotebookLM AI, YouTube, Pinterest, Snapchat .
🗞️ News 1: Snapchat Releases an Insightful Report on Gen-Z – Source: YouTube
🗞️ News 2: YouTube Starts Testing a Collab Feature Similar to Instagram – Source: WhatsApp
🗞️ News 3: Pinterest Releases a List of Best Practices for Bigger Impact – Source: LinkedIn
🗞️ News 4: TikTok’s New Tool could Track Audience without a Pixel – Source: Meta
🗞️ News 5: Google Releases ‘NotebookLM’ for Younger Audience – Source: Anthropic
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
