Natchi Lazarus is a Digital Marketing Consultant, Social Media Strategist, Author, Keynote Speaker and Entrepreneur.
He is a marketing communications expert who specialises in ‘content amplification‘ strategies and is passionate about helping Startups, Businesses, Nonprofits and Faith-based organisations use the power of the Internet, Technology & Social Media to amplify their message and reach the right audience.
Natchi Lazarus is the cofounder and CEO of Open Minds Agency, a digital marketing agency with offices in India and Australia.
Natchi has 15+ years of experience in the marketing space. He started his work life as an intern in Ogilvy & Mather advertising agency, laying the foundation for his marketing career, after which he gained rich eCommerce & online marketing experience working for PaisaPower, a vibrant startup that pioneered online sales of financial products in India way back in the late 90s. Before his entrepreneurial venture, he occupied management positions in top corporate houses like the ICICI Bank, the TATAs and the BAJAJ group of companies.
Education: Natchi Lazarus is an Engineering Graduate (B.E. in Electronics and Instrumentation Engineering), has a Masters Degree in Management (M.B.A. in Marketing) and a Post Graduate Diploma in International Business. He is certified by Google for Analytics and Advertising. He is certified as a consultant for some of the best software tools like Evernote, Hubspot, Hootsuite. He is a certified consultant of the LEMON Leadership Consulting Program of The Institute for Innovation, Integration & Impact Inc. He is also certified as an export marketing professional by the Ministry of SME, Govt of India.
Natchi Lazarus is a digital marketing and social media marketing consultant. He is a marketing communications expert who specialises in ‘content amplification‘ strategies. He helps organisations formulate & implement a practical, actionable, measurable and effective plan to amplify their message using the Internet, technology and social media. For more than 10 years, as a consultant, he has worked with clients from various industries including Manufacturing, Software services, Media production houses, Startups, Corporates, Churches, Nonprofits and Governmental agencies from around the world.
Author & Blogger
Natchi Lazarus is a blogger on various topics. He contributes regularly to Open Minds Agency Blog on digital marketing & social media related topics for businesses. He writes on online media trends and techniques for faith-based organisations in The Connected Church Blog. He also writes on work and workplace concepts in Word@Work. He is the author of The Connected Church, a book on social media communication strategy for churches, nonprofits and individuals in ministry. The book is available as a paperback and eBook on all Amazon stores worldwide.
Natchi Lazarus has been as a guest in podcasts like Man in the Pew show hosted by Phil Mershon. Natchi has also featured in the radio show ‘Man on the Edge‘ in Chennai Live 104.8 fm and has been interviewed by CBN News.
Natchi Lazarus is a public speaker. He has addressed corporate teams, government officials, entrepreneurs, business leaders, scholars, students and public audiences in various conferences, seminars & events in the United States of America, United Kingdom, Australia, Nigeria, South Africa and India. He has been a guest faculty in premier educational institutions like IIT, LIBA, CMC, MCC & WCC. He speaks in seminars and events organized by industry associations like CII, FTAPCCI, JCI, TANSTIA and T-Hub. He is a faculty of Haggai Institute and speaks in global events for nonprofits, ministries, faith-based organisations and churches.
Natchi is often asked to speak on the following topics:
1. Digital Marketing, Social Media & Content Marketing:
Natchi Lazarus specializes in sharing simple, practical and actionable strategies & tools for Businesses, Startups and Non-profits based on his experience of working with various types of clients over the last 10+ years as a consultant and as an agency. He has spoken in industry conferences, seminars and trade shows on Digital Marketing topics in California, U.S.A., Birmingham, U.K. and India.
Some of his popular keynote topics include:
- Digital Marketing Blue Print for Profitability
- The Art of Amplification: How to amplify your content and reach your audience
- Foundational Steps for Online Marketing Success
- Digital Marketing Toolkit for Entrepreneurs and Small Business owners
- Getting your team members involved in Social Media and Digital Marketing
- Creating an Optimized Digital Presence that will help you generate sales and increase revenues
2. Faith-based Work & Workplace Success Principles:
Natchi Lazarus has been teaching work principles and offering work-life coaching for professionals & business owners since 2005. He defines work as ‘the expression of God-given gifts & talents in a way that benefits others’. He has been studying & researching the ancient Biblical principles of work for 12+ years and he believes that people can achieve their full potential when they understand the ancient secrets of success and work efficiency from The Bible.
3. Debt-Free Living:
As an ex-banker and someone who had to personally overcome a huge family debt situation early on in life, Natchi Lazarus is passionate about the subject of ‘Debt-free Living’. He speaks in public events, seminars and conferences on this subject and has encouraged many people to overcome debt by applying sound financial principles.
Connect with Natchi Lazarus on Social Media